Coastal Communities Fund

What we do

Coastal Sustainability through Careers and Business Skills in Greater Lincolnshire

Vision: A thriving Lincolnshire coastline with a developing visitor economy founded on business growth and career opportunities for local people


  • Visitor Economy and its growth critical to the Greater Lincolnshire Economy
  • Coastal economy acutely seasonal
  • Mainstream Skills Funding often not aligned to seasonal economies
  • Low aspiration, skills gaps and shortages make skills a barrier to growth


  • Visitor Economy worth over £1.9bn pa to Greater Lincolnshire Economy
  • 1/3 of all nights of holiday accommodation in the EU sold in July / August
  • 26 to 37 principal seaside towns in England have an overall level of deprivation greater than average. Skegness (40% have no formal qualifications)

In consultation with:

House of Lords Select Committee – Future of Seaside Towns

Greater Lincolnshire LEP/Employment & Skills Board

Coastal Developers Forum

Coastal Community Alliance

National Coastal Tourism Academy

Coastal Employment and Skills Partnership


Collaborative – Innovative – Visitor Economy Focussed

  1. Coastal Careers

  • Raising aspirations
  • Older resident careers
  • Promoting career opportunities
  • Skills Transfer / Escalator
  • Access to FE / HE

2. Skills Innovation

  • Crucial Skills
  • Seasonal schedules
  • Fills skills system gaps
  • Connect with existing opportunities
  • Apprenticeship development

3. Coastal Evidence Based

  • Articulate and quantify skills gaps and shortages
  • Seasonal labour market trends – supply / demand
  • Pathfinder evaluation
  • Learn from / compare with other seaside economies


  • 220 jobs created / safeguarded
  • 370 skills interventions
  • 25 people into jobs / 7 apprenticeships
  • 55 Businesses supported


Greater local recognition and understanding of local visitor economy

Local skills pilot programme – training / jobs for locals to support business growth

Evidence-base of seasonal seaside skills gaps / shortages to compare with data nationally


An Employment, Skills and Economic Profile of Lincolnshire’s Seaside Coastal Community – FULL REPORT

An Employment, Skills and Economic Profile of Lincolnshire’s Seaside Coastal Community – AN EXECUTIVE SUMMARY

Coastal Champions: Butlins Skegness

Coastal Champions: Don Amott Parks

Coastal Champions: Fantasy Island

Coastal Champions: Stagecoach

Coastal Champions: Batemans Brewery

Coastal Champions: Trailer

What we are responsible for:

Coastal Communities Fund - What we are responsible for
  • 98 projects in England awarded over £90 million
  • to deliver more than 11,000 jobs
  • attract £128 million of additional funding
  • deliver 5,000 training places and apprenticeships
  • Over 19 heritage and arts projects
  • Over 29 projects supporting business and infrastructure
  • Over 40 projects supporting tourism

Join the conversation #CoastalCommunitiesFund

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