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A New Vision for North West Coastal Resorts

Locum Destination Consulting was commissioned by the Northwest Development Agency to prepare a long term vision and strategy for Coastal Resorts in the Northwest, one that is bold and offers a clear sense of direction, but at the same time is soundly based in terms of market trends and capable of achievement.

It will act as a framework for the application of funding from the NWDA, European and other sources (such as the Lottery funds), and assist the NWDA in taking a more proactive role in shaping policy.

The following 12 resorts – listed from north to south – were included in the brief:

  • Grange over Sands
  • Morecambe – focus
  • Knott End on Sea
  • Fleetwood
  • Cleveleys
  • Blackpool – focus
  • St Annes
  • Lytham
  • Southport – focus
  • New Brighton
  • Hoylake
  • West Kirby

Additional Resources

Download 6 May 2022 pdf (315.1kB)