Locum Destination Consulting was commissioned by the Northwest Development Agency to prepare a long term vision and strategy for Coastal Resorts in the Northwest, one that is bold and offers a clear sense of direction, but at the same time is soundly based in terms of market trends and capable of achievement.

It will act as a framework for the application of funding from the NWDA, European and other sources (such as the Lottery funds), and assist the NWDA in taking a more proactive role in shaping policy.

The following 12 resorts – listed from north to south – were included in the brief:

• Grange over Sands
• Morecambe – focus
• Knott End on Sea
• Fleetwood
• Cleveleys
• Blackpool – focus
• St Annes
• Lytham
• Southport – focus
• New Brighton
• Hoylake
• West Kirby