Lynton and Lynmouth, or the Lyn Valley as it is often known, is a small and very peripheral coastal community of around 2,700 population on the north coast of Devon close to the Somerset border. Dubbed ‘Little Switzerland’ the Lyn Valley setting is stunning; a cleave in the towering wooded cliffs revealing the small fishing harbour where the East and West Lyn rivers meet the sea at Lynmouth.
Participants at the business breakfasts held by the local tourism association in 2013 realised the need for the tourism offer to develop and adapt to new markets: short break families; surfers and activity enthusiasts; and day visitors in particular. In addition it was felt there was as a particular opportunity to encourage those walking the South West coast path to stop off in Lynton and Lynmouth rather than simply passing through.
The Lyn Valley has a number of strong natural and heritage assets, and the future vision is to use these to attract a younger visitor market to the area. The business community themselves recognise that the forward strategy to achieve this revolves around events and activities in the Lyn Valley to attract such visitors and encourage vibrancy, as well as more sophisticated marketing techniques to reach new audiences and promote what the Lyn Valley has to offer.
In addition, most businesses recognise that they need to invest in and adapt their product to attract new and ever more demanding markets.
Kevin Harris, Lynton Town Hall, 14 Lee Road, Lynton, EX35 6HT
01598 752384 - email@example.com