North West

The Cleveleys Coastal Community Action Plan has been prepared by the ‘Cleveleys Coastal Community Team – a mix of public, private, community partners and volunteers all committed to the town and making a difference.

The Team has consulted via a questionnaire to town centre businesses and stakeholders to find out what their issues and aspirations are. All Cleveleys town centre businesses received a questionnaire and have been encouraged to have their say. The Action Plan is based initially on those findings and on the original application.

Cleveleys is situated in the borough of Wyre on the Fylde Coast, Lancashire. Wyre’s main towns include Cleveleys, Thornton, Fleetwood, Poulton and Garstang.

Cleveleys lies between Fleetwood to the North, Thornton to the East and Blackpool and is a traditional local coastal resort dating back to the 19th century. The settlement of Cleveleys covers 322 hectares.

Its geographical location, coupled with its stunning promenade and proximity to the sea, make it a town attractive to visitors. The Blackpool to Fleetwood Tramway runs through the heart of the town centre and attracts many people to Cleveleys visiting from the wider Fylde Coast.

Much of Cleveleys’s regeneration funding to date has been invested along its stunning promenade, including a significant flood defence upgrade funded by Defra/Environment Agency and European Regional Development Fund. 

It is for this reason that the Team wishes to concentrate on other areas, predominantly the town centre, making it a welcoming hub for shopping and socialising and a first choice of destination for a day out.

The Team’s vision is to showcase and promote the specific qualities of Cleveleys, highlighting the proximity of its town centre to the seafront’s unique selling points, its diversity of offer, the friendliness of the people and the sense of community.

It will also showcase its rural hinterland of Thornton and its estuarine assets. In short - make Cleveleys and Thornton distinctive characterful destinations with all year round appeal.

The Action Plan must be viewed in a wider context which includes initial ambitions for its rural hinterland and estuarine area, and for medium and longer term objectives, still to be developed and subject to feasibility studies where appropriate.

A wider Action Plan will be developed throughout 2017 and will be subject to ongoing engagement with stakeholders and the community.


Jane Littlewood, Cleveleys Coastal Community Team Chair
Tel: 07932 143431

Angela Kershaw, Senior Economic Development Officer
Tel 01253 7641

Kathryn Oakes, Planning & Economic Development Support Officer
Tel 01253 891000

Learn more about the Coastal Communities Alliance Get in touch