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Ageing Coast

Coast areas are at the forefront of demographic ageing, a trend that will become more marked in future.

Ageing is seen as a 'pensions and care' issue in the UK, with older people viewed as dependent and as a growing burden on society.

Research shows that older people, including those approaching or over state pensionable age, want to remain economically and socially active.

Demographic ageing represents a tremendous opportunity for coastal areas to develop innovative and cutting-edge products and services to deal with the trend

Evidence suggests that older people are more successful in starting and sustaining a new business than their younger counterparts