Coastal issues and the Select Committee Inquiry into coastal towns

Enterprising the coast

This is not a cry to abandon the economic challenge, for there are products and services that coastal areas could develop that maximise on the location and the existing demographics. One of the key tests for resort regeneration, especially in the smaller resorts, will be the ability to generate niche markets based on demography, leisure, risk, authenticity, history, culture, design and the environment. In order to develop these niche market opportunities, strong local leadership, an enhanced environment and clear vision are required.

The one market force that appears to favour seaside towns is the influx of the elderly and retirees. Professor Heinz Wolff, the former ‘TV scientist’, is a passionate advocate of the use of technology to improve the health and independent living of an increasing elderly population. He states:

There are gaps in the market for seaside resorts that embrace elderly people by actively seeking to build communities that can deal with a high level of elderly by providing services, security and leisure that reinforce health, mobility and independent living. ... Local leaders who understand the strengths and weaknesses of the local economy are vital if a vision of change is to be communicated, and followed through.

At the other end of the age range, there are business opportunities in a risk-averse society for leisure, adventure and sports facilities that have controlled risk elements. Seaside resorts and the coast could be natural bases for such new markets. Energy generation and bio-fuels present green opportunities for coastal areas, while seaside entertainment is another potential area for enhancing the offer of resorts, with their existing infrastructure for entertaining summer visitors. The potential role of seaside heritage and historical experiences in promoting distinctiveness and authenticity are also worthy of exploration.

Climate change and flood risk provide regeneration opportunities, but first there must be a clear national statement on which parts of the coast will be defended and where there will be managed retreat. Sea defences that integrate with public realm and regeneration projects could have a powerful positive impact on coastal regeneration. In fact, many areas claim that the lack of clarity on sea defences is inhibiting investment in coastal areas.